How to Plan for Retail Promotions and Grand Openings


grand-openingPreparing for Retail Promotions and Grand Openings

Hosting events like retail promotions and grand opening grant your business the opportunity to connect with the public, introduce your products and services to new customers and ultimately increase your revenue. Whether you are a small business or a franchise with multiple locations, these community events are designed to capture attention and make a lasting impression on your target audience. When planning retail promotions and grand openings, there are several fundamental components to keep in mind.

Pre-Event Announcements

Although television and radio are among the most effective ways to reach your audience, they can be expensive and are not always an option for small businesses. Opt for a shorter radio spot and couple the advertising with a direct mail campaign. Not only should you announce the date, time and location of your event, you also need to include what your visitors should expect from attending. Offer a slew of activities and special offers that are exciting enough to entice people to attend. Here are two flyers that other companies have used to promote grand openings. Sample 1, Sample 2. Notice they clearly state the event details and name specific giveaway items.

You should also advertise the event on your website and social media pages. Make use of Facebook’s Events app (free) which allows you to invite your friends and followers and remind them in the days leading up to your event.

Food and Refreshments

Food and beverages are an integral part of grand openings and retail promotions that is often overlooked. Once you have attracted visitors to your event, your goal is keep them there long enough to introduce them to your products and services. The best way to do this is to offer a simple refreshment bar and finger foods that allow attendees the opportunity to move around the event. Popcorn machines, for example, are extremely cost effective and easy to use. Not to mention the delicious snack can be easily carried around and enjoyed for a while.

Entertainment, Games & Prizes

Most importantly, your grand openings should be buzzing with entertainment, games and prizes! Grand prizes like a raffle or the chance to step inside a Money Machine generate the most excitement and should be included in your advertising. Smaller games like plinko boards, prize wheels and prize dice can be customized so that each participant wins.
For maximum exposure, be sure to incorporate your products and services into the prizes. Offer gift certificates and money savings coupons that can be only be redeemed at your business. Imprinted promotional giveaways are a great way to reinforce your brand and remind attendees of the great time they had at your event.

Drive Traffic to your Business

At Business Traffic Builders, we are a team of creative planners dedicated to bringing you effective business marketing strategies and promotional products designed to drive traffic to your business. Our team of Business Promotion Specialists is standing by to help you find the perfect giveaway for your next grand opening or retail promotion. Whether you choose to advertise a health food store on an eco-friendly tote bag, a gym on a sports bottle, or an automotive shop on a flashlight keychain, you are sure to find a promotional product to fit your industry, needs and budget. Although promotional items are our specialty, our passion lies in crowd pleasing, traffic-building attractions like Money Machines, Prize Wheels, Plinko Boards and much more. Speak to a Business Promotions Specialist today at 800-573-3111.

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